Direct mail professionals understand the power of pre-designed fonts that simulate handwriting and make it appear that letters have been personally addressed. The challenge is that traditional mass mailings essentially use static handwriting fonts that lack the authenticity of actual handwriting. The consistent uniformity of any pre-designed font indicates that it is computer-generated.
Customized and more realistic-looking handwriting fonts for addressing can attract attention, increasing both open and response rates.
“There are reasons to generate your own dynamic font that stands out from every generic font,” says David Loos of MCS Inc, a company that designs, manufactures, sells, and supports industrial inkjet imaging, tracking, and inserting systems for the mail manufacturing industry. “These new dynamic fonts provide the authentic look of real handwriting but can be printed at full speed (and low cost) of high-speed production presses.”
MCS provides the software to process dynamic randomized handwriting and cursive fonts for addressing mailers with MyFont exclusively from Think Ink, an optional feature that works with MCS’ Raptor inkjet software.
The MyFont technology allows organizations to use the actual handwriting or cursive style of anyone, including the sender. After capturing a representative writing sample, a unique font is generated. During the print process, the technology goes a step further by making the font dynamic and randomizing the characters by slightly altering one of four to create a more “natural” look while printing at extremely high speeds.
According to Loos, printing addresses in ballpoint blue ink can further increase direct mail response rates. Alternatively, organizations can shorten the production run and save substantial postage costs by running MyFont in color ink simultaneously while printing an Intelligent Mail Barcode (IMB) in black ink.
For more information on MCS and their inkjet printing solutions, visit www.mcspro.com, call 800-728-0154 or email erica.dangelo@mcspro.com.